It said telecommunications and soft drinks companies were among those likely to try to exploit the event's popularity if law changes were not put in place.Now without any bias, that is downright in-frickin-sane!
If we look at Wellington's Westpac Trust Stadium (the Caketin)...
...it basically means ALL of Wellington will be ad-free (not necessarily a bad thing). Completely impossible.
So what does this mean? IRB: "you can't do it? Oh, well Australia can, we'll just give it them".