Stuff knows all

Or, more accurately, Stuff knows stuff all, as they seem to be just making up random figures for their stories now (or again, as previous experience has shown).

This one, for example, discusses the naming of the new Wellington A-League football franchise and its owner Terry Serepisos...

Serepisos, whose name had been googled 13,300 times during the past week, admits he's still coming to terms with the enormity of the task, but said the support he had received was "overwhelming".

13,300 times? How would anyone know how many times they'd been googled over a given time period?

Google, as far as I know, doesn't really give that sort of specific info out except via vague trends and zeitgeist reports, so I'm at a loss as to how Stuff could be so confident with their number.